MarketXtreme provides strategies to target, capture and grow businesses from new online and tested offline practices.
Delivering marketing insight and "how-to" tips for expanding product, event or membership goals -- you get expert analysis with "hands-on results". Topics include:
e-communications, virtual events, new product development, direct marketing, multi-channel integration, and more.
Barbara J. Bauer
A marketing expert within the media field for more than 10 years, Barbara currently holds the position of VP and Director of Marketing at WPL Information. She is continuously expanding the organization's brand and revenue for the specialized content sites, virtual training events and new product releases -- testing and applying new techniques for social media integration, community platforms, emerging web technologies and e-commerce.
She has served as marketer to dozens of business and consumer educational health and pharmaceutical web-based products, newsletters, professional books, journals and events. Encompassing a wealth of "online" and "off-line" experience working at top-notch organizations like Elsevier, Aspen Publishers and DecisionHealth, Barbara was a key figure setting the tactical and strategic planning that led to growth within those divisions
For a detailed CV, click here.